Welcome to Treasa Cox, our new Head of Communications.
Treasa has joined us from McKinsey & Company, the international management consultancy, where she was Communications Manager for their Strategy & Corporate Finance Practice across Europe, Middle East and Africa. In this role she was responsible for cementing McKinsey’s reputation with clients and attracting potential clients by getting out the best of their content and people via a range of different channels. In practice, her work day could cover organising large conferences with high-profile speakers such as Alain de Botton, Niall Ferguson, Pankash Ghemawat, Nassim Taleb and Dan Ariely, to hosting webcasts on activist investors, to writing copy for newspaper articles, to creating Linkedin groups for senior CFOs. She worked with McKinsey in London, Zurich, and Dublin.
Prior to McKinsey, Treasa worked in advertising in London with J.Walter Thompson and MCBD, with clients such as Malibu rum (she worked on the “Seriously Easygoing” campaign – some of you may remember the ads here), Royal Air Force, Tanqueray, Organics, Bell’s whisky with Jools Holland, watch the ad here !
Treasa will now be working on creating a strategic communications plan for the ISA, and raising our profile with key audiences and stakeholders.